The next generation law firm

Top-tier lawyers committed to innovation and sustainable business.

Optim Legal was formed by a group of lawyers from leading firms committed to sustainability. We take an intimate, ethical and long-term approach to helping clients with the legal side of business.

I can’t speak highly enough about the service levels they have given my client and the positive, customer centric and commercial attitude that characterizes the culture of their firm.
Bruce Handmer, CEO of The Friday Group. 24/04/09
The entire Optim Legal structure is based on choice, empowerment and satisfaction – for its clients and of its lawyers”
NZ Lawyers Weekly. 19/02/09
It takes paradigm shifters like Optim Legal to change an industry. Show your support, vote with your feet and try them out.
Elmar Platzer, Chief Operating Officer of MassMedia Studios 20/11/08
Optim Legal’s model breaks new ground for the legal profession.
Australian Financial Review. 26/02/07
Optim Legal has discovered that it is all the little things that add up and make a big difference. The quality of service and my experience was outstanding.
The quality of their work has been excellent and level of customer service and genuine interest in our business unprecedented.
Elmar Platzer, Chief Operating Officer of MassMedia Studios. 20/11/08
Stephen Skinner, Managing Director of the BTO Group. 15/01/10
I am now an evangelist when it comes to Optim Legal. Clearly you have managed to recruit some serious talent to your firm.
Paul Dodson, General Manager of the Digital Marketing Institute. 11/01/10
One firm is breaking the law firm stereotype … Optim Legal.
Sky News Business. 11/12/08
Imagine a law firm … built on the most innovative management thinking from the non-legal world. Well, its a reality.
Australian Financial Review. 06/06/08
Optim Legal is a firm to watch. Their operating model takes a new look at both the supply and demand side of law firms.
Future Firm Blog. 04/01/08

The innovations Optim Legal has introduced include:

  • a culture where client relationships matter more than time sheets
  • a choice of a la carte fee structures
  • a radically fair and transparent billing system
  • a cooperative business model in step with the times
  • a framework for helping helping clients to achieve their goals


Relationships First

Optim Legal’s streamlined structure, lower operating costs, smart use of technology, and scorecard approach to client service ensure that clients get more value for their legal spend. By removing the client-service conflict created by billing targets, we empower lawyers to put client relationships first.

  • We measure our performance with a monthly scorecard based on objectives agreed upon with the client at the outset. How much you pay matches your satisfaction level.
  • We strive to build sustainable relationships in a sustainable environment. To back it up, we give clients in the clean- and green sectors a further 10% discount on services.

Our lawyers are top-tier, mostly alumni of Australia’s top 8 commercial law firms.  All are committed to a new approach to lawyering, allowing clients to choose our services in a combination of ways.  One size never has fit all.

Engage Optim Legal

Optim Legal offers flexible methods for engaging our top tier lawyers to help clients get more for their legal spend. You can choose to use our services in one or a combination of ways:

  • As your external law firm:  Work with us as you would any external law firm for advice, transaction, project, and compliance work
  • To boost your in-house team:  Augment your in-house team with senior lawyers when you need them.  Retain one or more  of our dedicated lawyers, as needed, to strategically support your legal department.
  • As your own part-time 
corporate counsel:   An experienced in-house generalist is capable of solving many of your day-to-day legal problems without the need for expensive external advice. Give your business peace of mind and control your legal costs using lawyers with extensive general counsel experience. They work in your business for your business.
  • To re-engineer your in-house practice:   Fortune 500 companies, led by DuPont, have saved millions on their legal expenses by taking process based work in-house. We provide teams of premier lawyers trained to work along side your legal department and efficiently manage document review exercises in the context of commercial litigation.