Advertising, Marketing & Promotions

Experience working with lawyers who offer solutions and have the freedom to be an integral part of your team.

We have advised clients ranging from major brands to boutique agencies  on a broad spectrum of issues relating to advertising, marketing and promotions. Clients engage us to advise on brand development, marketing strategies, tactical programs and advertising campaigns.

Members of our legal team have also published widely on ‘green marketing’ related issues. We have also helped clients develop a framework for advertising compliance in this increasingly important area.

Check out the ‘Greenwash Buster’ service brochure offered by the Republic of Everyone and Optim Legal.

What we can do

Advertising

Our depth of advertising related experience enables us to respond quickly to your questions, meeting your needs for both timeliness and cost-effectiveness. Hire us to:

  • reviewing your advertising to ensure compliance with trade practices laws, advertising codes and other industry codes, especially ‘green’ marketing initiatives; and
  • reviewing your competitors’ advertising for compliance, including advertisements that favourably compare their products with yours.

Disputes & regulatory proceedings

Our experience dealing with disputes and regulators enables us to accurately assess the situation and provide clear advice. Hire us to:

  • represent you in disputes (including litigation) with competitors or trade practices regulators, such as the ACCC; and
  • advise in relation to other issues that come up in advertising and marketing, such as copyright, trade marks infringement, passing off and defamation.

Contracts and compliance

Protect your assets with a solid legal infrastructure. Hire us to:

  • review or prepare contracts with advertising agencies;
  • review or prepare music licensing agreements;
  • prepare compliance policies for advertising and public relations agents; and
  • prepare compliance policies for online advertising.

How we operate

We can design a work process or method of engagement that suits your needs. Here are some of the ways that you can hire us:

  • as individual experts or a coordinated team;
  • as on-call 24/7 legal support; or
  • as  you ‘virtual’ advertising & marketing compliance officer – a hands-on legal advisor contributing as a member of your marketing team.

We also help support clients on their trade mark / intellectual property and general commercial legal needs.

Optim Legal lawyers advise on other key areas of commercial law, including corporate deals, property transactions and employment relations.