• Lucy has joined Optim Legal after 5 years with Allens Arthur Robinson and Mallesons Stephen Jaques in Sydney.
• Before coming to Australia, Lucy worked for Bristows solicitors, a boutique IP law firm in London.

As a trade marks specialist, Lucy has extensive experience managing many Australian and international trade mark portfolios. This experience has provided Lucy with the ability to find commercially focused solutions for clients’ IP requirements.

Her area of expertise: Trade Marks & Intellectual Property

Read Lucy’s ‘Everything TM’ blog

I was a bit cynical at first having dealt with numerous professional services in a previous life’s.  But I needed
advice with respect to Trademarks and other matters concerning the start-up of my business, so I gave
Optim Legal a call and wasn’t I pleasantly surprised. Stephen Skinner, Managing Director for the BTO Group

I pride myself on providing high-quality commercial advice.  But what I really enjoy is creating tailor-made and holistic solutions for my clients’ particular IP needs. Lucy Meadley, Optim trade marks attorney and lawyer.

• advertising and marketing
• media and entertainment, especially online
• technology, especially digital and clean technology
• health and fitness
• consumer goods.

Sydney has been at Optim Legal for over 2 years. Prior to joining Optim Legal, Sydney was a solicitor at Freehills for 5 years, including in-house secondments to Freehills clients.

Sydney graduated in 2002 with first-class honours and the University Medal for Law at Macquarie University.

His areas of expertise: General Commercial; Commercial Litigation; Advertising, Marketing & Promotions

I have been ‘blown away’ by the ‘unorthodox’ approach demonstrated by Sydney. Not only do I feel totally comfortable dealing with him as a person, but he is actually more worried about my financial commitment (legally) than I am – a refreshing position to be in when dealing with a law firm. ..I am now an evangelist when it comes to Optim legal. Paul Dodson, General Manager for the Digital Marketing Institute

Our company has used the services of Sydney Birchall from Optim Legal on a number of occasions. We have found Sydney to be very customer focused and attentive to what we were trying to achieve through undertaking legal action. On each occasion, we have achieved the desired outcome, in part, attributable to Sydney’s great attention to detail, proactive and pragmatic approach. We recommend him highly. Matthew, director of a technical drafting placements company.

I love the challenge of understanding the law and how it affects  individuals and businesses in the real world. The most enjoyable part is using this knowledge to help clients find practical solutions that work for them, legally and commercially. Sydney Birchall, Senior Optim Lawyer