Digital Media & Technology

Disruptive technology is reshaping the media and entertainment landscape. Advances in broadband Internet connectivity, the digitisation of content and ubiquitous technologies that empower consumers are creating an array of commercial challenges and opportunities.

Our role is to help you to properly address these challenges and leverage opportunities for growth.

What we can do

Our lawyers are skilled in developing strategies, agreements and policies for clients, including:

  • Software and technology development, collaboration, licensing and transfers
  • Procurement agreements for software, equipment and professional services, including outsourcing
  • Software as a service and hosting arrangements
  • Data security
  • Privacy regulation and protection
  • User-generated content
  • Social networking
  • Interactive advertising, co-promotion and sponsorships
  • Music licensing

Content-creation

We negotiate content licences.

We analyse potential liability related to Web site content, including chat rooms, copyright clearance, bulletin boards and third-party content providers.

We negotiate work for hire, appearance, copyright assignment and other talent agreements with authors, photographers and other contributors.

We conduct pre-publication reviews and copyright clearances.

Media distribution

We advise clients on the distribution of multimedia content, streaming media, the download of music, games and video.

Web site infrastructure

We negotiate Web hosting, Web site design contracts to help ensure maximum data protection and ‘up-time’.

We help clients by protecting trademarks and by providing Web site reviews.

Integrated marketing

We negotiate online advertising agreements, joint marketing agreements, online sponsorship agreements and other marketing arrangements.

We also advise on e-commerce-related support, including reseller agreements and other arrangements for the online sale of goods and services.

Back-end services

We negotiate agreements for software as a service, data storage, payment processing, warehousing, outsourcing, network monitoring and customer support.

Optim Legal lawyers advise on other key areas of commercial law, including trade marks and Intellectual Property,  corporate deals, property transactions and employment relations.