Trade Marks & Intellectual Property

We advise intellectual property owners, licensees and users on existence, registration, ownership, infringement and enforcement of trade marks, designs, copyright and confidential information. We are also able to advise on patent infringement and enforcement. We have experience across a range of industries, especially consumer goods, Cleantech, online, media, IT and entertainment.

Our trade marks attorney service advises and represents brand owners on all facets of trade mark management, including trade mark clearance, trade mark protection and transactions relating to brand assets.

Our IP & trade marks services include:

  • advice on clearance searches and filing of trade mark applications
  • advice on the acquisition of rights in trade names, unregistered trade marks, and logos
  • negotiating and preparing agreements for the purchase, sale or licensing of IP
  • negotiating coexistence agreements to the strategic advantage of our clients
  • handling trade mark oppositions and non-use actions
  • trade mark portfolio management
  • trade mark assignments and transfers
  • international trade mark protection
  • trade mark surveillance and due diligence
  • commercialisation of brands including worldwide business expansion through franchising
  • anti-counterfeiting programmes parallel import disputes

Interested in learning more about trade marks? Visit the Optim Trade Mark blog by Lucy Meadley.

Brand Strategy


We provide a comprehensive trade mark service to brand owners. Our team can work with your business at all stages of brand creation and exploitation. We can advise your product development (R&D) team on the most registrable brand and provide guidance on protecting your brand assets and entering new markets.

We advise brand owners on all aspects of trade mark related marketing and promotion for goods and services, including advice in relation to names, logos, designs and aspects of packaging.

Protection

We collaborate with our clients to create and implement effective IP protection programs.
Our IP protection services include:

  • working with commercial partners to prevent infringements.
  • preparing cease and desist letters
  • resolving disputes without litigation
  • acting in court proceedings to protect our clients’ assets or defend them against allegations of infringement

Transactions

Our professionals advise on:

  • franchising and licensing trade marks
  • protecting trade marks and IP in mergers and acquisitions, asset sales, outsourcing arrangements, and joint ventures
  • using intellectual property as collateral to secure loan funding

We also have assisted clients to negotiate and finalise a range of contracts and agreements relating to:

  • non-compete clauses
  • distribution and manufacturing rights
  • internet distribution and digital marketing

Optim Legal brings a unique, client-oriented approach to the service experience that is proving highly successful at converting new clients into long-term satisfied supporters of Optim Legal.